Although there is a lot of evidence for the positive welfare effects of contract farming, it is not clear how to integrate farmers into contracts and how to maintain stable long-term-relationships between farmers and agri-business firms. While Contract Farming is a formal institutional...

Produktempfehlungen sind im alltäglichen Umgang zwischen Konsumenten üblich und wirken sich stark auf Konsumentscheidungen aus. Das Verständnis von Faktoren, die Konsumenten dazu bringen, Empfehlungen zu befolgen, ist daher für Manager und Verbraucherforscher gleichermaßen relevant. Obwohl...

This dissertation explores the relationship between sustainable food consumerism and mental models. A special focus is placed on the concepts of spirituality and mindfulness as they inform and alter the mental processing of stimuli. The guiding study questions are: (1) Which mental models and...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product...