Germany and China are attractive investment locations. Despite some successful reciprocal take-overs, transactions often fail. There are a number of reasons for this, including different political and legal systems, cultural differences, and financial hurdles, which this volume makes accessible...

Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer...