"This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the farreaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and...

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--