Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ""silver market"", the market...