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Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin - 2021
Persistent link: https://www.econbiz.de/10012598486
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Omnichannel approach to co-creating customer experiences through metaverse platforms
Singla, Babita (ed.); Shalender, Kumar (ed.);  … - 2024
Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences
Persistent link: https://www.econbiz.de/10014462574
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Consumption and consumer society : the craft consumer and other essays
Campbell, Colin - 2021
Introduction -- The desire for the new: its nature and social location as presented in theories of fashion and modern …
Persistent link: https://www.econbiz.de/10012625189
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred (ed.); Hadwich, Karsten (ed.) - 2014
Persistent link: https://www.econbiz.de/10010359585
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Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
Bruhn, Manfred - 2014
Grundlagen des Service Value -- Messung des Service Value -- Management des Service Value -- Service Value bei Produkt-Service-Bündeln -- Interner Service Value -- Branchenspezifische Besonderheiten des Service Value.
Persistent link: https://www.econbiz.de/10014019261
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …
Persistent link: https://www.econbiz.de/10013504664
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion …
Persistent link: https://www.econbiz.de/10013504679
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Fashion Heritage : Narrative and Knowledge Creation
Cantista, Isabel (ed.); Delille, Damien (ed.) - 2022
1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of … Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This … Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 …
Persistent link: https://www.econbiz.de/10013472644
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Consumption studies and the history of the Ottoman Empire, 1550 - 1922 : an introduction
Quataert, Donald (ed.) - 2000
Persistent link: https://www.econbiz.de/10001362765
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Chinese consumers and the fashion market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
Persistent link: https://www.econbiz.de/10011810518