This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption … exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion … is understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry …

Introduction -- The desire for the new: its nature and social location as presented in theories of fashion and modern …

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion …

1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of … Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This … Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to the Future of Fashion Past: Re-fashioning Future Garment Making -- CHAPTER 5 …