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Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
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Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
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