"This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers - those who can impact a brand's marketing and advertising strategies as well as build brand communities - are...

"This book focuses on business process improvement, a key element of the most influential management movement since the 1980s, and how process improvement affects organizational knowledge sharing"--Provided by publisher.

This book provides a reference to the latest advancements in the area of educational technology and e-learning.Including chapters addressing current research, case studies, best practices, pedagogical approaches, and strategies related to e-learning resources and projects.

Community Informatics is developing as an approach for linking economic and social development efforts at the community level to the opportunities that information and communication's technologies present. Areas such as SMEs and electronic commerce, community and civic networks, electronic...

It is becoming increasingly necessary to systematically take into account human interaction and activity, and new technologies along with the completely renewed social and cultural environments that such digital environments and interfaces are calling for are now capable of delivering. This book...

This book discusses the new aspects of digital watermarking in a worldwide context. Approached not only from the technical side, but the business and legal sides as well, it discusses digital watermarking as it relates to many areas of digital media. Broad in its approach, the book provides a...

"This book combines comprehensive research related to e-collaboration in modern organizations, emphasizing topics relevant to those involved in initiating and managing distributed projects. Providing authoritative content, it describes issues that have implications for distributed project...

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...