Influencer marketing : building brand communities and engagement
Year of publication: |
2021
|
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Authors: | Yesiloglu, Sevil (also ed., introduction) ; Costello, Joyce (also ed., introduction) |
Publisher: |
London : Routledge |
Subject: | Influencer | Online-Marketing | Internet marketing | Social Web | Social web | Verbraucherverhalten | Beeinflussung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xii, 310 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-0-367-33866-4 ; 978-0-367-33868-8 ; 978-0-429-32250-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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