Narrow search
Showing 1 - 10 of 1,912
Cover Image
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … to Customer Emotions during Uncertainties – Kelebogile Makhafola and Thomas Anning-Dorson -- 6. Perception of Integrated … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A …
Persistent link: https://www.econbiz.de/10012814697
Cover Image
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.);  … - 2023
: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6 …: Optimising social media and marketing communication strategies for voter education: A way forward for Independent National … Electoral Commission (INEC) in Nigeria -- Chapter 7: Social Media Adoption in Public Sector Communication: Current practices …
Persistent link: https://www.econbiz.de/10014253072
Cover Image
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Sector Communication Ethics and Recommendations -- Chapter 9: Public Sector Communication Ethics In Africa -- Chapter 10 …: Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector. … response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding …
Persistent link: https://www.econbiz.de/10013392534
Cover Image
Chinese and Western business cultures : a comparison and contrast
Hinner, Michael B. (ed.) - 2005
Persistent link: https://www.econbiz.de/10003042097
Cover Image
Work-Life Balance in Africa : A Critical Approach
Ajonbadi, Hakeem Adeniyi (ed.); Mordi, Chima (ed.);  … - 2023
Work-life balance has drawn much attention from academic researchers, professionals, and politicians over the past two …
Persistent link: https://www.econbiz.de/10014415117
Cover Image
Emerging Asian economies and MNCs strategies
Taylor, Robert (ed.); Andréosso-O'Callaghan, Bernadette (ed.) - 2016
Persistent link: https://www.econbiz.de/10011500018
Cover Image
Universal issues and the Chinese perspective
Marinov, Marin A. (ed.); Marinova, Svetla Trifonova (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012107307
Cover Image
European and African perspectives
Larimo, Jorma (ed.); Marinov, Marin A. (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012112727
Cover Image
Multinationals and emerging economies : the quest for innovation and sustainability
Duysters, Geert (contributor); Costa, Ionara (contributor);  … - 2009
The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In...
Persistent link: https://www.econbiz.de/10011850739
Cover Image
The rise of transnational corporations from emerging markets : threat or opportunity?
Irmak, Ince (contributor); Sauvant, Karl P. (contributor);  … - 2008
This insightful book shows that foreign direct investment (FDI) from emerging markets has grown from negligible amounts in the early 1980s to $210 billion in 2007, with the stock of investment now being well over $1 trillion. This reflects the rise of firms from these economies to become...
Persistent link: https://www.econbiz.de/10011852135