Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives

Part 1: Traditional and Digital Perspectives on Public Sector Marketing Communications -- Chapter 1: Traditional and Digital Perspectives on Public Sector Marketing Communications -- Part 2: Advertising and Direct Marketing -- Chapter 2: Public Service Advertising and Celebrity endorsement in Ghana -- Chapter 3: Direct Marketing in the Kenyan Public Sector -- Part 3: Digital and Social Media Marketing. - Chapter 4: Using Social Media by Ghanaian district Assemblies -- Chapter 5: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6: Optimising social media and marketing communication strategies for voter education: A way forward for Independent National Electoral Commission (INEC) in Nigeria -- Chapter 7: Social Media Adoption in Public Sector Communication: Current practices, opportunities and challenges in Public Sector Organisations -- Part 4: Conclusions -- Chapter 8: Providing a Roadmap for Effective Public Sector Marketing Communications in Africa.