Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it …1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of …

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communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors … issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries … of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and …