Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
: how are your data used and who do you trust? -- Social engineering hacking -- Social media policy -- Conclusion … presence: an actionable five-step road map -- A look forward -- References -- Chapter 17 Salient role and centrality of trust … in social media marketing -- Introduction -- Importance of trust -- Antecedents of trust -- Store characteristics …
