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Der Mensch als Marke : Konzepte - Beispiele - Experteninterviews
Adlmaier-Herbst, Dieter Georg (ed.) - 2011 - 2., ungekürzte Auflage
Persistent link: https://www.econbiz.de/10008902054
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Brand culture
Schroeder, Jonathan E. (ed.) - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10002641808
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WTO, intellectual property rights and branding
Prakash, Shri (contributor) - 2007
Persistent link: https://www.econbiz.de/10003518174
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Special issue: brand management and sustainability
Golob, Urša (ed.); Burghausen, Mario (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013463730
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Die Macht der Meinungsführer : von Celebrities bis zu Influencern
Schimansky, Alexander (ed.); Oloko, Shamsey (ed.) - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10011658726
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Gujarat economy : the way ahead
Menon, Sudha V. (contributor); Menon, Sudha (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003800634
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A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
Institute of Management Indore, India “The coverage of chapters from different parts of the world makes this book a truly global …
Persistent link: https://www.econbiz.de/10013192340
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"Ohne die Beschäftigten geht es nicht!" : Arbeitsstrukturen und Mitarbeiterbeteiligung im internationalen Vergleich
Drinkuth, Andreas (ed.) - 1994
Persistent link: https://www.econbiz.de/10000414949