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Streitfall Werbung : nationale oder europäische Ordnung?
Schleicher, Ursula (ed.) - 1994
Persistent link: https://www.econbiz.de/10008730185
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The advertising and consumer culture reader
Turow, Joseph (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003775409
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2006
Persistent link: https://www.econbiz.de/10003241080
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Brands : visions and values
Goodchild, John (contributor) - 2001
Persistent link: https://www.econbiz.de/10001548858
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and …
Persistent link: https://www.econbiz.de/10012255565
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Marketing in an electronic age
Buzzell, Robert Dow (contributor) - 1985
Persistent link: https://www.econbiz.de/10013541522
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Advertising and differentiated products
Baye, Michael R. (ed.); Nelson, Jon Paul (contributor) - 2001
Persistent link: https://www.econbiz.de/10001632428
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International financial market regulation
Steil, Benn (ed.) - 1994
Persistent link: https://www.econbiz.de/10000892708