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about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …
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"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and … patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches … between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical …
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-saving household devices -- promised to free up women to pursue other interests, which were shaped by what they saw and heard in … cinemas, radio, and advertisements. Concerns over fashion, personal hygiene, body image, and health reflected these new …
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Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global … fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class …
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Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education -- 7. Fashion Events in China …-market digital strategies an oxymoron in the luxury fashion industry? Insights from China -- 9. American Products in China: How Much …
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