Race, beauty type, and femininity in fashion advertising : analysis of young Chinese female consumers’ responses
Year of publication: |
2023
|
---|---|
Authors: | Gan, Chen |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 4, p. 662-681
|
Subject: | beauty type | Fashion advertising | femininity | glocalization | race | Mode | Fashion | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | China | Werbewirkung | Advertising effects |
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