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Alternative market research methods : market sensing

Longbottom, David (ed.); Lawson, Alison (ed.) - 2017

Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process...

Persistent link: https://www.econbiz.de/10011556475

Alternative market research methods : market sensing

Lawson, Alison (contributor); Longbottom, David (contributor) - 2017

Persistent link: https://www.econbiz.de/10013181350

Handbook of market research

Homburg, Christian (ed.); Klarmann, Martin (ed.); … - 2022

Persistent link: https://www.econbiz.de/10011782292

Handbook of research methods for marketing management

Nunkoo, Robin (ed.); Teeroovengadum, Viraiyan (ed.); … - 2021

Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck --...

Persistent link: https://www.econbiz.de/10012665647

Innovation in der Marktforschung

Bookhagen, Andrea (ed.); Rumler, Andrea (ed.) - 2020

Die Marktforschung ist ein vergleichsweise junges Fachgebiet, das in seiner Entwicklung bereits eine Vielzahl von … das Handwerk der Marktforschung. Seit dem Aufkommen des Internets hat sich dort das Innovationstempo, wie in anderen … sind weitere Techniken, die das Potenzial haben, die Marktforschung nachhaltig zu wandeln. Die Vernetzung im Internet of …

Persistent link: https://www.econbiz.de/10013258493

A research agenda for economic psychology

Gangl, Katharina (ed.); Kirchler, Erich (ed.) - 2019

Contents: 1. Economic psychology: selected contributions to an emerging discipline / Katharina Gangl and Erich Kirchler -- 2. Lay people's and children's theories of money / Agata Gasiorowska -- 3. Improving financial capability / Krishane Patel and Ivo Vlaev -- 4. Role of 'owned' money and...