"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...

"The book's evidence-based approach and analysis of successful green finance projects will elevate the quality of research in the field, fostering discussions on the effectiveness of different financing mechanisms, policy implications, and best practices for sustainable investments"--

"This unique edited book provides a competitive edge in the financial sector by offering a platform for research. It explores the applications of AI-based algorithms for evolving market trends, with a focus on algorithm-based financial solutions for the stock market, portfolio optimization, and...

"Global Financial Analytics and Business Forecasting is a comprehensive guide that delves into the intricacies of financial analytics and forecasting in the modern global business landscape. Divided into 15 chapters, this book provides a holistic understanding of various aspects of financial...