Similar Search Results

Qualitative analysis : expert views on healthcare systems of Russia and Romania

Bulatnikov, Vladimir; Constantin, Cristinel - In: Digital Economy and the Green Revolution : 16th …, (pp. 31-43). 2023

Persistent link: https://www.econbiz.de/10013533229

The bibliography of marketing research methods

Dickinson, John R. - 1986

Persistent link: https://www.econbiz.de/10013501927

Segmenting the Hispanic market : practical implications for researchers and practitioners

Becerra, Enrique P. - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 146-159). 2022

Persistent link: https://www.econbiz.de/10013502446

Re-interpreting marketing's role in the study of the Asian consumer

Ho, Foo Nin; Wong, Jared - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 170-180). 2022

Persistent link: https://www.econbiz.de/10013502454

New directions in intra-cultural marketing research

Perren, Rebeca - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 211-218). 2022

Persistent link: https://www.econbiz.de/10013502477

Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice

Diamantopoulos, Adamantios - 2012

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product...