The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as...

Alex Haslam's thoroughly revised and updated edition of his ground-breaking original text still retains the highly readable and engaging style of the best-selling first edition, presenting extensive reviews and critiques of major topics in organizational psychology - including leadership,...