"Explores the political dynamics of the remarkable transition of organic food from a 'fringe fad' in the 1960s to a multi-billion dollar industry in the 2000s. Taking a multidisciplinary, institutionalist approach that integrates social movement theory, public policy analysis and value chain...

The road to capitalism -- Accountability, corruption, and the privatization of Alima -- Niche marketing and the production of flexible bodies -- Quality control, discipline, and the remaking of persons -- Ideas of kin and home on the shop floor -- Power and postsocialism.