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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2010
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3. ed.
Persistent link: https://www.econbiz.de/10004505116
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2006
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2nd ed
Persistent link: https://www.econbiz.de/10004863321
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