From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.

McDonald, Malcolm, (2001)

The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990

De Chernatony, Leslie, (1990)

The influence of changing advertising support on consumers' perceptions of brand prices

De Chernatony, Leslie, (1991)