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Marketing
170
Management
35
Marketingmanagement
14
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
Consumer behavior
9
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9
Small business
9
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9
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7
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7
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7
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7
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6
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5
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5
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China
3
Consumers' preferences
3
Corporate culture
3
Design
3
Drugs
3
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Type of publication
All
Book / Working Paper
174
Type of publication (narrower categories)
All
Bibliographie
Article in journal
4,589
Aufsatz in Zeitschrift
4,589
Hochschulschrift
1,977
Aufsatz im Buch
1,654
Book section
1,654
Thesis
1,431
Collection of articles of several authors
1,365
Sammelwerk
1,365
Graue Literatur
1,321
Non-commercial literature
1,321
research-article
1,150
Lehrbuch
1,091
Aufsatzsammlung
936
Textbook
904
Dissertation u.a. Prüfungsschriften
793
Konferenzschrift
716
Working Paper
613
Bibliografie enthalten
601
Bibliography included
601
Arbeitspapier
506
Case study
397
Fallstudie
397
Conference proceedings
338
review-article
300
Ratgeber
252
Guidebook
234
Congress Report
185
Handbook
177
Handbuch
177
conceptual-paper
177
review
177
Festschrift
137
Glossar enthalten
137
Glossary included
137
Wörterbuch
136
case-report
133
viewpoint
107
Article
102
Fallstudiensammlung
100
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Language
All
English
162
German
6
Undetermined
6
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Advertising Research Foundation
1
Published in...
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Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
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USB Cologne (EcoSocSci)
174
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1
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1
Measuring and improving organizational productivity : a practical guide
Pritchard, Robert D.
-
1990
Persistent link: https://www.econbiz.de/10004144972
Saved in:
2
Efficiency models in data envelopment analysis : techniques of evaluation of productivity of firms in a growing economy
Sengupta, Jati K.
;
Sahoo, Biresh
-
2006
Persistent link: https://www.econbiz.de/10004871257
Saved in:
3
Environmental policy and corporate behaviour
Johnstone, Nick
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004877857
Saved in:
4
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
5
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
6
Bibliographie zum
Marketing
der Deutschen Bundespost : ein Beitrag zum
Marketing
der Deutschen Bundespost
Hesse, Jürgen
(
contributor
)
-
1989
-
2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004065008
Saved in:
7
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
8
Marketing
competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
9
Chinese medicine men : consumer culture in China and Southeast Asia
Cochran, Sherman
-
2006
Persistent link: https://www.econbiz.de/10004078699
Saved in:
10
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
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