Strategic marketing management : planning, implementation and control
Richard M. S. Wilson and Colin Gilligan
| Year of publication: |
2005 ; 3. ed.
|
|---|---|
| Authors: | Wilson, Richard M. S. |
| Other Persons: | Gilligan, Colin (contributor) |
| Publisher: |
Amsterdam [u.a.] : Elsevier Butterworth-Heinemann |
| Subject: | Marketing | Management | Strategic planning | Marketingmanagement | Strategische Planung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 867 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 1997 |
| ISBN: | 0-7506-5938-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004132566