//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising handbook
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
29
Advertising
18
USA
6
United States
5
History
4
Marketing
4
Social aspects
4
Aufsatzsammlung
3
Kommunikation
3
Language
3
Management
3
Marketingmanagement
3
Verbraucherverhalten
3
20th century
2
Case studies
2
Communication in marketing
2
Consumer behavior
2
Geschichte
2
Internet
2
Internet advertising
2
Marketingstrategie
2
Werbepsychologie
2
1960-
1
Adressbuch
1
Advertising and children
1
Advertising, Public service
1
African American consumers
1
African Americans in advertising
1
Alcoholic beverages
1
Alkohol
1
Beruf
1
Bibliographie
1
Bibliographie 1945-1972
1
Bibliographie 1945-1981
1
Brand name products
1
Branding (Marketing)
1
Child consumers
1
Child psychology
1
Cigarettes
1
Corporate speech
1
more ...
less ...
Type of publication
All
Book / Working Paper
28
Journal
1
Type of publication (narrower categories)
All
Bibliographie
Article in journal
5,760
Aufsatz in Zeitschrift
5,760
Graue Literatur
894
Non-commercial literature
894
Aufsatz im Buch
784
Book section
784
Working Paper
713
Arbeitspapier
677
Hochschulschrift
439
Thesis
230
Collection of articles of several authors
219
Sammelwerk
219
Konferenzschrift
149
Aufsatzsammlung
131
Lehrbuch
116
Dissertation u.a. Prüfungsschriften
103
Textbook
99
Bibliografie enthalten
84
Bibliography included
84
Case study
52
Conference paper
52
Conference proceedings
52
Fallstudie
52
Konferenzbeitrag
52
Wörterbuch
47
Ratgeber
39
Guidebook
32
Reprint
32
Collection of articles written by one author
31
Sammlung
31
Bibliografie
23
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
20
Government document
20
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
26
German
3
Author
All
Arens, William F.
2
Schaefer, David H.
2
Altstiel, Tom
1
Cuno, Steve
1
Grow, Jean
1
Hammond, James
1
Helgert, Joseph P.
1
Jackson, Steven J.
1
Jugenheimer, Donald W.
1
Kaesting, Friederike
1
Kelley, Larry D.
1
Kitchen, Philip J.
1
Kruckeberg, Dean
1
Lannon, Judie
1
Leiss, William
1
Mackay, Adrian
1
Martin, Elizabeth
1
McQuarrie, Edward F.
1
Mitchell, Nancy
1
Mooij, Marieke K. de
1
Moriarty, Sandra E.
1
Moss, Janice Ward
1
Newsom, Doug
1
Parkin, Katherine J.
1
Pennock, Pamela E.
1
Perron, Dominique
1
Plummer, Joseph
1
Schumann, David W.
1
Schönenborn, Friedhelm
1
Segrave, Kerry
1
Spurgeon, Christina
1
Thomas, Susan Gregory
1
Turk, Judy VanSlyke
1
Weigold, Michael
1
Wells, William
1
more ...
less ...
Institution
All
Advertising Research Foundation
1
Published in...
All
Black studies
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Source
All
USB Cologne (EcoSocSci)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endorsements in advertising : a social history
Segrave, Kerry
-
2005
Persistent link: https://www.econbiz.de/10004083612
Saved in:
2
Bibliographie der Werbeliteratur : Verzeichnis deutschsprachiger Werbeliteratur ab 1945, einschließlich ausgewählter Literatur über Markterkundung und Absatz
Kaesting, Friederike
-
1972
Persistent link: https://www.econbiz.de/10004558550
Saved in:
3
The history and advancement of African Americans in the advertising industry 1895 - 1999
Moss, Janice Ward
-
2003
Persistent link: https://www.econbiz.de/10004457854
Saved in:
4
Bibliographie der Werbeliteratur : Verzeichnis deutschsprachiger Literatur ab 1945
Schönenborn, Friedhelm
-
1983
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004685836
Saved in:
5
The practice of advertising
Mackay, Adrian
(
contributor
)
-
2005
-
5. ed.
Persistent link: https://www.econbiz.de/10004817087
Saved in:
6
Sport, culture and advertising : identities, commodities and the politics of representation
Jackson, Steven J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004819451
Saved in:
7
Stamm : Leitfaden durch Presse und
Werbung
; Verzeichnis und Beschreibung periodischer Publikationen, Rundfunkanstalten und Werbemöglichkeiten in Deutschland
Essen : Stamm
-
Ausg. 25.1972 -
Persistent link: https://www.econbiz.de/10004251140
Saved in:
8
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004831890
Saved in:
9
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
10
Internet advertising : theory and research
Schumann, David W.
(
contributor
)
-
2012
-
first issued in paperback
Persistent link: https://www.econbiz.de/10009662021
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->