//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Diffusion komplexer Produk...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
114
Management
49
Advertising
28
Verbraucherverhalten
22
Kundenmanagement
21
Werbung
20
Marketingmanagement
19
Unternehmen
19
Consumer behavior
16
United States
15
Brand name products
14
Selling
14
Customer relations
13
Aufsatzsammlung
12
USA
12
Case studies
11
Einführung
11
Electronic Commerce
11
Internet
11
Markenpolitik
11
Internet marketing
10
Marketing research
10
Psychological aspects
10
Ratgeber
10
Verkauf
10
Lehrbuch
9
Public relations
9
Relationship marketing
9
Communication in marketing
8
Customer services
8
Electronic commerce
8
Product management
8
Sales management
8
Success in business
8
Social aspects
7
Telemarketing
7
Öffentlichkeitsarbeit
7
Consumers
6
Design
6
History
6
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
276
Type of publication (narrower categories)
All
Bibliographie
Hochschulschrift
4,234
Thesis
2,854
Dissertation u.a. Prüfungsschriften
1,904
Lehrbuch
1,515
Collection of articles of several authors
1,399
Sammelwerk
1,399
Aufsatzsammlung
1,355
Textbook
1,142
Article in journal
831
Aufsatz in Zeitschrift
831
Bibliografie enthalten
801
Bibliography included
801
Graue Literatur
786
Non-commercial literature
786
Konferenzschrift
547
Case study
496
Fallstudie
496
Ratgeber
397
Guidebook
345
Handbook
331
Handbuch
331
Working Paper
227
Arbeitspapier
217
Aufsatz im Buch
189
Book section
189
Conference proceedings
176
Glossar enthalten
139
Glossary included
139
Wörterbuch
131
Festschrift
99
Fallstudiensammlung
94
Einführung
79
Universitätsschrift
72
Collection of articles written by one author
66
Sammlung
66
Nachschlagewerk
60
Reference book
60
Bibliografie
56
Enzyklopädie
56
more ...
less ...
Language
All
English
272
Undetermined
2
German
1
Dutch
1
Author
All
Chaffey, Dave
4
Kotler, Philip
4
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Foxall, Gordon R.
3
Port, Michael
3
Stevens, Robert E.
3
Altstiel, Tom
2
Arens, William F.
2
Dann, Stephen
2
Dann, Susan
2
De Chernatony, Leslie
2
Dibb, Sally
2
Earls, Mark
2
Fahy, John
2
Farris, Paul W.
2
Fill, Chris
2
Grow, Jean
2
Heath, Robert L.
2
Hollensen, Svend
2
Jobber, David
2
Kitchen, Philip J.
2
MacGivern, Yvonne
2
Peelen, Ed
2
Proctor, Tony
2
Schaefer, David H.
2
Schiffman, Stephan
2
Simkin, Lyndon
2
Sugars, Bradley J.
2
Tungate, Mark
2
Aaker, David A.
1
Abrahams, David
1
Ahluwalia, Raunica
1
Alexander, Greg
1
Alexander, Jim
1
Allen, Wendy
1
Alman, Susan Webreck
1
Ames, Carol
1
more ...
less ...
Institution
All
Advertising Research Foundation
1
Great Britain / Competition Commission
1
International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
1
International Federation for Information Processing / Working Group on Diffusion, Transfer, and Implementation of Information Technology
1
Robert Wood Johnson Foundation
1
Techniques and Applications for Mobile Commerce Conference <2008>
1
Working Conference on Business Agility and IT Diffusion <2005, Atlanta, Ga.>
1
World Computer Congress <17, 2002, Montréal>
1
more ...
less ...
Published in...
All
IFIP
2
Bibliography series / American Marketing Association
1
Bibliothek des Sports
1
Business services training package
1
Contributions to economic analysis
1
Frontiers in artificial intelligence and applications
1
Garland reference library of social science
1
How to do it manuals for librarians
1
International business and management
1
Journal of travel and tourism marketing
1
Research and information guides in business, industry, and economic institutions
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Routledge studies in the history of economics
1
The Kluwer international series on computer supported cooperative work ; 2
1
What every engineer should know
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
276
Showing
1
-
10
of
276
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Instant leads
Sugars, Bradley J.
-
2006
Persistent link: https://www.econbiz.de/10003998248
Saved in:
2
Today's public relations : an introduction
Heath, Robert L.
;
Coombs, W. Timothy
-
2006
Persistent link: https://www.econbiz.de/10003998254
Saved in:
3
Encyclopedia of public relations
Heath, Robert L.
(
contributor
)
Persistent link: https://www.econbiz.de/10004132552
Saved in:
4
Strategic marketing management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
5
Destination marketing organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
6
Marketing metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
Saved in:
7
Marketing competences and strategic flexibility in China
Wang, Yonggui
;
Li-Hua, Richard
-
2007
Persistent link: https://www.econbiz.de/10004076481
Saved in:
8
Balanced scorecard
Olve, Nils-Göran
-
2006
Persistent link: https://www.econbiz.de/10004145893
Saved in:
9
Marketing opportunity analysis : text and cases
Stevens, Robert E.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004262128
Saved in:
10
Certification and security in E-services : from E-government to E-business ; IFIP 17th World Computer Congress, TC11 Stream on Security in E-services, August 26 - 29, 2002, Montréa...
Nardelli, Enrico
(
contributor
)
-
World Computer Congress <17, 2002, Montréal>
-
2003
Persistent link: https://www.econbiz.de/10004276060
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->