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Beyond the brand : why engaging the right customers is essential to winning in business
Winsor, John - 2004
Persistent link: https://www.econbiz.de/10004819953
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Brand hijack : marketing without marketing
Wipperfürth, Alex - 2005
Persistent link: https://www.econbiz.de/10004824911
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The invisible grail : how brands can be used to enage with audiences
Simmons, John - 2006 - New ed.
Persistent link: https://www.econbiz.de/10004806805