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~type_genre:"Bibliographie"
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A Model of Balanced Choice Beh...
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Beyond the brand : why engaging the right customers is essential to winning in business
Winsor, John
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2004
Persistent link: https://www.econbiz.de/10004819953
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Brand hijack : marketing without marketing
Wipperfürth, Alex
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2005
Persistent link: https://www.econbiz.de/10004824911
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The invisible grail : how brands can be used to enage with audiences
Simmons, John
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2006
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New ed.
Persistent link: https://www.econbiz.de/10004806805
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