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Globales und Euro-Marketing : eine juristische Querschnittsanalyse grenzüberschreitender Werbung
Paefgen, Thomas Christian - 1989 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000767606
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The fitful career of advocacy advertising : polit. protection, client cultivation, and corporate morale
Marchand, Roland - In: California management review 29 (1987) 2, pp. 128-156
Persistent link: https://www.econbiz.de/10001025478
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee - 2006
Persistent link: https://www.econbiz.de/10003321105
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth - 2009 - 1. ed.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work … describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for …
Persistent link: https://www.econbiz.de/10003756243
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Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E. - 1987
Persistent link: https://www.econbiz.de/10013502085
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Wirtschaftsprüfung und Werbung im Rahmen einer internationalen Wettbewerbswirtschaft
Vogelsang, Jürgen - 1988
Persistent link: https://www.econbiz.de/10013430256