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Strategic Brand Coordination
Ahlert, Dieter; Köster, Lars - In: Exzellenz in Markenmanagement und Vertrieb : Grundlagen …, (pp. 195 - 209). 2005
Persistent link: https://www.econbiz.de/10014555977
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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Scenarios of developing private brands for food products
Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015
Private brands are those manufactured or provided by one company for offer under another company's brand. They are … for food products. Pursuing this, a documentary study was carried out, analyzing the situation of using private brands on …
Persistent link: https://www.econbiz.de/10011457408
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Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith; Konopka, Roman - In: Country of origin effect : looking back and moving forward, (pp. 57-70). 2019
Persistent link: https://www.econbiz.de/10012008495
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The econonomics of private label pricing and channel coordination
Cotterill, Ronald W. - In: Vertical relationships and coordination in the food …, (pp. 39-60). 1999
Persistent link: https://www.econbiz.de/10001419503
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Der Markenartikel und sein Preis
Köhler, Helmut - In: Markenführung im Billigzeitalter : Wertevernichtung - …, (pp. 65-100). 2006
Persistent link: https://www.econbiz.de/10003367044
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Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen; Srinivasan, Shuba - In: Handbook of pricing research in marketing, (pp. 258-282). 2009
Persistent link: https://www.econbiz.de/10003819737
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What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun; Gruca, Thomas S.; Rego, Lopo L. - In: Marketing accountability for marketing and …, (pp. 75-109). 2021
Persistent link: https://www.econbiz.de/10012653809
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An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco - In: Essays in empirical industrial organization: …, (pp. 69-107). 2019
Persistent link: https://www.econbiz.de/10012056012
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018
Persistent link: https://www.econbiz.de/10013277500