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Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986
Persistent link: https://www.econbiz.de/10001308544
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2008
Persistent link: https://www.econbiz.de/10003703802
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PIMS and the market share effect : biased evidence versus fuzzy evidence
Christen, Markus; Gatignon, Hubert A. - In: The profit impact of marketing strategy project : …, (pp. 260-271). 2009
Persistent link: https://www.econbiz.de/10003927401
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2005
Persistent link: https://www.econbiz.de/10003084479