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Die Bedeutung von Involvement und kognitiven Strukturen für das Marketing von Dienstleistungen am Beispiel von Finanzdienstleistungen
Watzlik, Sabine - In: Dienstleistungsmarketing : Konzeptionen und Anwendungen, (pp. 89-109). 1995
Persistent link: https://www.econbiz.de/10001288147
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The dissatisfaction potential of satisfied customers : the qualitative satisfaction model
Stauss, Bernd - In: Advances in services marketing, (pp. 111-131). 1997
Persistent link: https://www.econbiz.de/10001297067
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A theoretical model of consumer behaviour in the financial services industry
Howcroft, Barry - In: Adapting to financial globalisation : [papers presented …, (pp. 210-228). 2001
Persistent link: https://www.econbiz.de/10001613075
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Engaging non-active consumers to use mobile financial services : a developed country perspective
Komulainen, Hanna; Saraniemi, Saila; Ulkuniemi, Pauliina - In: Marketing and mobile financial services : a global …, (pp. 27-49). 2019
Persistent link: https://www.econbiz.de/10012003442
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Consumer finance and the social dimension of banks in a global economy
Williams, Toni - In: The Routledge companion to banking regulation and reform, (pp. 411-426). 2017
Persistent link: https://www.econbiz.de/10011554450
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Expectation of seniors with regard to financial services
Schaffnit-Chatterjee, Claire - In: Demographic Banking : demographische Entwicklung als …, (pp. 181-195). 2010
Persistent link: https://www.econbiz.de/10003969803
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GfK-Finanzmarktpanel zur Optimierung der Kundenverbindung
Goedeke, Lenard J. W. - In: Direct Banking : wie virtuelle Institute das …, (pp. 143-166). 2000
Persistent link: https://www.econbiz.de/10001537686
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Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich; Fridgen, Michael; Volkert, Stefan - 2003
Persistent link: https://www.econbiz.de/10001793686
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The consumer's financial capability : a regulatory perspective
Nicolini, Gianni - In: New drivers of performance in a changing financial world, (pp. 179-198). 2009
Persistent link: https://www.econbiz.de/10003811316
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Modelling customer behaviour in multi-channel service distribution
Heinhuis, Dick; Vries, Erik J. de - In: Enterprise applications and services in the finance …, (pp. 47-63). 2009
Persistent link: https://www.econbiz.de/10003867840