Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising and socialization
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
707
Advertising
702
Advertising effects
142
Werbewirkung
142
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
80
Online-Marketing
80
USA
64
United States
64
Deutschland
63
Germany
60
Marketing management
57
Marketingmanagement
57
Theorie
49
Theory
49
Brand management
45
Markenführung
45
Marketing
32
Public relations
31
Öffentlichkeitsarbeit
31
Psychology of advertising
29
Werbepsychologie
29
Target group
27
Zielgruppe
27
Social Web
23
Social web
23
Advertising industry
22
Werbewirtschaft
22
Brand
19
Markenartikel
19
Advertising planning
18
Werbeplanung
18
Communication
17
Kommunikation
17
Media industries
16
Mediensektor
16
Brand image
15
India
15
Indien
15
more ...
less ...
Online availability
All
Undetermined
77
Free
5
Type of publication
All
Article
707
Type of publication (narrower categories)
All
Book section
Article in journal
5,522
Aufsatz in Zeitschrift
5,522
Graue Literatur
810
Non-commercial literature
810
Aufsatz im Buch
707
Working Paper
651
Arbeitspapier
615
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
508
German
197
French
1
Italian
1
Author
All
Okazaki, Shintaro
10
Bruhn, Manfred
6
Diehl, Sandra
5
Esch, Franz-Rudolf
5
Mellmann, Ulrike
5
Mueller, Barbara
5
Pelsmacker, Patrick de
5
Siegert, Gabriele
5
Dianoux, Christian
4
Gierl, Heribert
4
Linhart, Zdenek
4
Rennhak, Carsten
4
Richards, Jef I.
4
Arora, Anshu
3
Berndt, Ralph
3
King, Stephen
3
Krebs, Isabelle
3
Laine, Nicole
3
Pepels, Werner
3
Rucker, Derek D.
3
Silberer, Günter
3
Sternthal, Brian
3
Terlutter, Ralf
3
Tomczak, Torsten
3
Voorveld, Hilde
3
Abolhasani, Morteza
2
Anderson, Simon P.
2
Armano, Giuliano
2
Aslaner, Ahmet Gökc̦e
2
Aslaner, Duygu Aydın
2
Atherton, Andy
2
Berens, Guido A. J. M.
2
Blunden, Brian
2
Boenigk, Michael
2
Boutsouki, Christina
2
Calder, Bobby J.
2
Celtek, Evrim
2
Cheema, H. S.
2
Chhabra, Shalini
2
Chu, Shu-Chuan
2
more ...
less ...
Published in...
All
Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Kellogg on advertising & media : the Kellogg School of Management
3
more ...
less ...
Source
All
ECONIS (ZBW)
707
Showing
1
-
10
of
707
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 275-285)
.
2007
Persistent link: https://www.econbiz.de/10003713226
Saved in:
2
Assessing the relationship between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence
Goldberg, Marvin E.
- In:
Handbook of consumer psychology
,
(pp. 933-957)
.
2008
Persistent link: https://www.econbiz.de/10003716640
Saved in:
3
Real life scenarios of loacation based advertising
Kölmel, Bernhard
;
Porak, Anatol
- In:
The Second International Conference on Mobile Business …
,
(pp. 499-507)
.
2003
Persistent link: https://www.econbiz.de/10003635185
Saved in:
4
Die Werbewirksamkeit von Prospekten und Katalogen
Nieder-Schabbehard, Jochen
- In:
Werbung heute und morgen : Kongressbericht
,
(pp. 185-192)
.
1969
Persistent link: https://www.econbiz.de/10003640441
Saved in:
5
Grundlagen und Instrumente der Marketing-Kommunikation
Berndt, Ralph
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 169-178)
.
2008
Persistent link: https://www.econbiz.de/10003640832
Saved in:
6
Mittel- und Osteuropa : Chance und Herausforderung für Unternehmen
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 159-163)
.
2008
Persistent link: https://www.econbiz.de/10003725992
Saved in:
7
Bularien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 164-171)
.
2008
Persistent link: https://www.econbiz.de/10003725994
Saved in:
8
Estland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 172-178)
.
2008
Persistent link: https://www.econbiz.de/10003725995
Saved in:
9
Kroatien
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 179-184)
.
2008
Persistent link: https://www.econbiz.de/10003725997
Saved in:
10
Lettland
In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 185-190)
.
2008
Persistent link: https://www.econbiz.de/10003725998
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
