Real life scenarios of loacation based advertising
Bernhard Kölmel; Anatol Porak
| Year of publication: |
2003
|
|---|---|
| Authors: | Kölmel, Bernhard ; Porak, Anatol |
| Published in: |
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]. - Wien : Österreichische Computer Gesellschaft, ISBN 3-85403-169-6. - 2003, p. 499-507
|
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Szenariotechnik | Scenario analysis | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003635185