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The Oxford handbook of economic inequality
43
Handbook of sustainable development
41
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40
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
A handbook of economic anthropology
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Advertising theory
31
Comparative labour law and industrial relations in industrialized market economies
30
The Oxford handbook on the World Trade Organization
27
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The Oxford handbook of sovereign wealth funds
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The Oxford handbook of the economics of religion
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Solutions for the world's biggest problems : costs and benefits
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The handbook of political economy of communications
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Development and underdevelopment : the political economy of global inequality
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Economic growth and development
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The Oxford handbook of the macroeconomics of global warming
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Contemporary and emerging issues in trade theory and policy
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International advertising and communication : current insights and empirical findings
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Upsetting the offset : the political economy of carbon markets
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Food and nutrition security in the process of globalization and urbanization
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International trade regulation and the mitigation of climate change : World Trade Forum
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New directions in international economic law : essays in honour of John H. Jackson
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Understanding poverty
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Annual Bank Conference on Development Economics in Europe Proceedings : 1999 - 2000 ; [Conference Governance, Equity and Global Markets ; Conference Development Thinking at the Millennium]
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Environment and economic development
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Globalization and systemic risk
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Handbook on the economics of leisure
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The advertising and consumer culture reader
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The future of insurance regulation and supervision : a global perspective
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Bretton Woods 70 : regaining control of the international monetary system ; February, 27 - 28, 2014
18
Cutting edge international research
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Economics of globalisation
18
Explorations in critical studies of advertising
18
Research handbook on the future of work and employment relations
18
The Sage handbook of advertising
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ECONIS (ZBW)
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1
The impact of
advertising
on financial performance in the era of global economic crisis
Yegin, Emine Banu
- In:
Managerial issues in finance and banking : a strategic …
,
(pp. 185-195)
.
2014
Persistent link: https://www.econbiz.de/10010208411
Saved in:
2
Global
advertising
practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
3
Hard and soft floors in real-time
advertising
auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
4
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
5
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
Saved in:
6
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
7
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
8
Drops in the glass : the influence of alcohol
advertising
on young adults
Burks, Melody
;
Brown, Ulysses J., III.
;
Wu, Jun
;
Arora, …
- In:
International business realisms : globalizing locally …
,
(pp. 90-105)
.
2013
Persistent link: https://www.econbiz.de/10011418005
Saved in:
9
Modeling brand
advertising
with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
10
From
advertising
avoidance to
advertising
approach : rethinking attention in new
advertising
formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
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