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Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
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Defending market share against a new entrant
Roberts, John H.
;
Nelson, Charlie J.
;
Morrison, Pamela D.
- In:
New directions in corporate strategy
,
(pp. 89-100)
.
2000
Persistent link: https://www.econbiz.de/10001565275
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