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Online branding
Rowley, Jennifer
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Bird, David
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E-novation for competitive advantage in collaborative …
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(pp. 122-142)
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2011
Persistent link: https://www.econbiz.de/10009387783
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Do places have a personality? : a perspective from place branding
Hanna, Sonya
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Rowley, Jennifer
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Strategic place branding methodologies and theory for …
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2017
Persistent link: https://www.econbiz.de/10011692401
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Selective demarketing : a value destruction approach
Farquhar, Jillian Dawes
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Demarketing
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2014
Persistent link: https://www.econbiz.de/10010203264
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