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Product differentiation by aesthetic and creative design : a psychological and neural framework of design thinking
Reimann, Martin; Schilke, Oliver - In: Design thinking : understand - improve - apply, (pp. 45-57). 2011
Persistent link: https://www.econbiz.de/10008825476
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International post-merger integration : diagnosis and management of national cultures
Reimann, Martin; Brettel, Malte; Schilke, Oliver - In: Handbuch Mergers & Acquisitions Management, (pp. 931-956). 2006
Persistent link: https://www.econbiz.de/10003276039
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"Neuromarketing ist auch für den Verbraucherschutz von großem Nutzen" : Interview mit Martin Reimann
Reimann, Martin; Häusel, Hans-Georg - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 223-227). 2014
Persistent link: https://www.econbiz.de/10010341957
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Self-expansion motivation and inclusion of brands in self
Reimann, Martin; Aron, Arthur - In: Handbook of brand relationships, (pp. 65-81). 2009
Persistent link: https://www.econbiz.de/10003915572
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Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas; Reimann, Martin - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 281-293). 2011
Persistent link: https://www.econbiz.de/10008663300
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Neuroökonomie : eine Bestandsaufnahme
Reimann, Martin; Weber, Bernd - In: Neuroökonomie : Grundlagen - Methoden - Anwendungen, (pp. 3-9). 2011
Persistent link: https://www.econbiz.de/10008663310
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012
Persistent link: https://www.econbiz.de/10009349519
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Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo; Reimann, Martin - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 215-236). 2022
Persistent link: https://www.econbiz.de/10013272006
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Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.; Briesch, Richard; Tseng, Peggy H. - In: The psychology of consumer and social influence : …, (pp. 137-173). 2016
Persistent link: https://www.econbiz.de/10011588998
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Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.; Thomas, Jacquelyn S. - In: Kellogg on marketing, (pp. 302-319). 2001
Persistent link: https://www.econbiz.de/10001612991