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The handbook of public affairs
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Branding and political marketing in the United States
Newman, Bruce I.
- In:
Werbe- und Markenforschung : Meilensteine - State of …
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(pp. 197-212)
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2006
Persistent link: https://www.econbiz.de/10003415928
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Political marketing and public affairs
Newman, Bruce I.
- In:
The handbook of public affairs
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(pp. 379-393)
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2005
Persistent link: https://www.econbiz.de/10003429584
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