Branding and political marketing in the United States
Year of publication: |
2006
|
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Authors: | Newman, Bruce I. |
Published in: |
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag. - Wiesbaden : Gabler, ISBN 3-8349-0395-7. - 2006, p. 197-212
|
Subject: | Markenführung | Brand management | Politisches Ziel | Political goal | Öffentlichkeitsarbeit | Public relations | USA | United States |
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