Narrow search
Showing 1 - 5 of 5
Cover Image
"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: New Developments in Online Marketing, (pp. 113-123). 2014
Persistent link: https://www.econbiz.de/10010354580
Cover Image
Samsung nation : a gamified experience
Harwood, Tracy; Garry, Tony - In: The business of gamification : a critical analysis, (pp. 122-143). 2016
Persistent link: https://www.econbiz.de/10011563157
Cover Image
Value transformation : from online community to business benefit
Harwood, Tracy; Boomer, Jason; Garry, Tony - In: Value construction in the creative economy : …, (pp. 243-264). 2020
Persistent link: https://www.econbiz.de/10012221743
Cover Image
Convergence of online gaming and e-commerce
Harwood, Tracy - In: Virtual worlds and e-commerce : technologies and …, (pp. 61-89). 2011
Persistent link: https://www.econbiz.de/10008746285
Cover Image
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy; Jones, Martin - In: Multi-channel marketing, branding and retail design : …, (pp. 219-246). 2016
Persistent link: https://www.econbiz.de/10011582619