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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
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Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
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Advertising in developing and emerging countries : the economic, political and social context
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Advertising worldwide : advertising conditions in selected countries
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Challenges in an age of dis-engagement
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Designing and communicating experience
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Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
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The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
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Advertising, promotion, and new media
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Green advertising and the reluctant consumer
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International marketing ; Vol. 2
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Public relations and advertising theories : concepts and practices
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Testimonial advertising in the American marketplace : emulation, identity, community
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Theoretical and empirical perspectives in critical marketing studies
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Image theory : theoretical and empirical foundations
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
3
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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ECONIS (ZBW)
909
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1
Is the devil in the details? : the signaling effect of numerical precision in environmental
advertising
claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Green advertising and the reluctant consumer
,
(pp. 95-109)
.
2014
Persistent link: https://www.econbiz.de/10010399379
Saved in:
2
Preentry
advertising
and entry deterrence
Weinem, Michael
- In:
Operations research proceedings 2000 : selected papers …
,
(pp. 154-159)
.
2001
Persistent link: https://www.econbiz.de/10001571471
Saved in:
3
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
4
Political
advertising
needs better regulation
Ratchford, Brian Thomas
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 61-74)
.
2020
Persistent link: https://www.econbiz.de/10012320442
Saved in:
5
Hard and soft floors in real-time
advertising
auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
6
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
7
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
8
Developments in
advertising
markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
9
Looking for short term signals in stock market date
Bocharov, A.
- In:
Computational finance and its applications III : …
,
(pp. 157-166)
.
2008
Persistent link: https://www.econbiz.de/10003713302
Saved in:
10
Seals on retail web sites : a signaling theory perspective on third-party assurances
Kimery, Kathryn M.
;
McCord, Mary
- In:
Web technologies for commerce and services online
,
(pp. 111-134)
.
2008
Persistent link: https://www.econbiz.de/10003634196
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