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Introduction to international development : approaches, actors, and issues
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China's reform and economic growth : problems and prospects
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Context: the need for international standardisation of accounting
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Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Does marketing need reform? : fresh perspectives on the future
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Handbook of qualitative research methods in marketing
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Memorable customer experiences : a research anthology
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The development of marketing theory and its philosophical underpinnings
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Disclosure practices, enforcement of accounting standards, and analysts' forecast accuracy : an international study
Hope, Ole-Kristian
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2008
Persistent link: https://www.econbiz.de/10003715189
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2
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
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3
Begin as you mean to go on : reflections on the rhetoric of research
Brown, Stephen
- In:
Contemporary consumer culture theory
,
(pp. 175-194)
.
2017
Persistent link: https://www.econbiz.de/10011665523
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4
Place brand biography : something special or same old story?
Brown, Stephen
- In:
Handbook on place branding and marketing
,
(pp. 178-200)
.
2017
Persistent link: https://www.econbiz.de/10011685170
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5
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
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6
Finance and accounts
Brown, Stephen
- In:
The business guide : investment and trade in the UK
,
(pp. 50-55)
.
2016
Persistent link: https://www.econbiz.de/10011950049
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7
National development agencies and bilateral aid
Brown, Stephen
- In:
Introduction to international development : approaches, …
,
(pp. 135-151)
.
2009
Persistent link: https://www.econbiz.de/10003896533
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8
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
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9
Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen
- In:
The SAGE handbook of marketing theory
,
(pp. 266-280)
.
2010
Persistent link: https://www.econbiz.de/10003923136
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10
National development agencies and bilateral aid
Brown, Stephen
- In:
Introduction to international development : approaches, …
,
(pp. 143-158)
.
2012
Persistent link: https://www.econbiz.de/10009540241
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