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The PDMA handbook of new product development
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Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
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2
The impact of internal marketing efforts in distribution service operations
Keller, Scott B.
;
Lynch, Daniel F.
;
Ellinger, Alexander E.
-
2009
Persistent link: https://www.econbiz.de/10003836687
Saved in:
3
Competitive forces and strategic choice decisions : an experimental investigation in the United States and Japan
Song, Michael
;
Calantone, Roger J.
;
Di Benedetto, C. Anthony
-
2010
Persistent link: https://www.econbiz.de/10003889369
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4
The effects of strategies on the management control-performance relationship in Sino joint ventures
Miller, Stewart R.
;
Calantone, Roger J.
;
Indro, Daniel C.
; …
- In:
Managing subsidiary dynamics : Headquarters role, …
,
(pp. 189-217)
.
2009
Persistent link: https://www.econbiz.de/10003976632
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5
Managing the supply chain implications of launch
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Stank, …
- In:
The PDMA handbook of new product development
,
(pp. 466-478)
.
2005
Persistent link: https://www.econbiz.de/10003831518
Saved in:
6
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
7
Managing the supply chain implications of launch
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
The PDMA handbook of new product development
,
(pp. 325-338)
.
2013
Persistent link: https://www.econbiz.de/10009710745
Saved in:
8
Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
Myers, Matthew B.
;
Calantone, Roger J.
;
Page, Thomas J.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655558
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9
Controllable factors of new product success: a cross-national comparison
Calantone, Roger J.
;
Schmidt, Jeffrey B.
;
Song, X. Michael
-
2006
Persistent link: https://www.econbiz.de/10003410831
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