//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising Creativity Matters
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Advertising media
1
Advertising planning
1
Creativity
1
Kreativität
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Psychology of advertising
1
Werbeplanung
1
Werbepsychologie
1
Werbeträger
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Article in journal
64
Aufsatz in Zeitschrift
64
Konferenzschrift
5
Lehrbuch
5
Textbook
4
Collection of articles of several authors
3
Glossar enthalten
3
Glossary included
3
Graue Literatur
3
Hochschulschrift
3
Non-commercial literature
3
Sammelwerk
3
Thesis
3
Arbeitspapier
2
Aufsatz im Buch
2
Collection of articles written by one author
2
Sammlung
2
Working Paper
2
Aufsatzsammlung
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Guidebook
1
Interview
1
Ratgeber
1
more ...
less ...
Language
All
English
2
Author
All
Rosengren, Sara
2
Dahlén, Micael
1
Published in...
All
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
2
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->