Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Advertising Impact of an I...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
14
Werbewirkung
14
Belgien
13
Belgium
13
Consumer behaviour
8
Konsumentenverhalten
8
Psychology of advertising
6
Werbepsychologie
6
Advertising
5
Brand management
5
Emotion
5
Markenführung
5
Werbung
5
Children
4
Kinder
4
Product Placement
4
Product placement
4
Computerspiel
3
Croatia
3
Electric vehicle
3
Elektrofahrzeug
3
Fernsehwerbung
3
Kroatien
3
Television advertising
3
Video game
3
Communication media
2
Cultural identity
2
Fair trade
2
Fairer Handel
2
Fernsehprogramm
2
Internet marketing
2
Kommunikationsmedien
2
Kulturelle Identität
2
Media usage
2
Mediennutzung
2
Motivation
2
New product development
2
Online-Marketing
2
Produktentwicklung
2
Social Marketing
2
more ...
less ...
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Book section
Article in journal
103
Aufsatz in Zeitschrift
103
Aufsatz im Buch
34
Arbeitspapier
20
Working Paper
20
Graue Literatur
18
Non-commercial literature
18
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Bibliografie
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Glossar enthalten
1
Glossary included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
34
Author
All
Pelsmacker, Patrick de
27
Cauberghe, Verolien
12
Dens, Nathalie
7
Janssens, Wim
4
Moons, Ingrid
4
Banks, Ivana Bušljeta
3
Cornelis, Erlinde
3
Hudders, Liselot
3
Panic, Katarina
3
Verhellen, Yann
3
Dahl, Stephan
2
Eagle, Lynne C.
2
Kazakova, Snezhanka
2
Purnawirawan, Nathalia
2
Rajabi, Mahdi
2
Taylor, Charles Raymond
2
Adams, Leen
1
Bakir, Aysen
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
Bont, Cees J. P. M. de
1
Chaplin, Lan Nguyen
1
Claeys, An-Sofie
1
Daems, Kristien
1
Faseur, Tine
1
Gentina, Élodie
1
Gwozdz, Wencke
1
Lewi, Martine
1
Li, Hua
1
Lowrey, Tina M.
1
Mielants, Caroline
1
Nairn, Agnès
1
Oates, Caroline
1
Puttemans, Bianca
1
Spotswood, Fiona
1
Sterckx, Ellen
1
Thijs, Dieter
1
Veirman, Marijke de
1
Verhoye, Delphine
1
Vyncke, Patrick
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The SAGE handbook of marketing ethics
3
Advertising in new formats and media : current research and implications for marketers
2
Cutting edge international research
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management in emerging markets : theories and practice
1
Digital advertising : theory and research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Media and convergence management
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to consumer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
2
Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Janssens, Wim
;
Pelsmacker, Patrick de
;
Cauberghe, Verolien
- In:
Cutting edge international research
,
(pp. 97-109)
.
2010
Persistent link: https://www.econbiz.de/10003985150
Saved in:
3
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
4
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
5
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
6
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
7
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
8
The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Verolien
- In:
Breaking new ground in theory and practice
,
(pp. 109-120)
.
2011
Persistent link: https://www.econbiz.de/10009380028
Saved in:
9
Determinants of the impact of crises on organizational reputation : an experimental test of crisis communication strategies and the moderating impact of locus of control
Claeys, An-Sofie
;
Cauberghe, Verolien
;
Vyncke, Patrick
- In:
Breaking new ground in theory and practice
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10009380722
Saved in:
10
Media convergence and media multitasking
Kazakova, Snezhanka
;
Cauberghe, Verolien
- In:
Media and convergence management
,
(pp. 177-188)
.
2013
Persistent link: https://www.econbiz.de/10009767980
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
