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Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
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Advertising, promotion, and new media
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(pp. 278-297)
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2015
Persistent link: https://www.econbiz.de/10011708689
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Toward theories of advertising : where do we go from here?
Stafford, Marla Royne
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Advertising theory
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(pp. 541-545)
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2012
Persistent link: https://www.econbiz.de/10009524018
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
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Martinez, Jennifer
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Oakley, Jared
; …
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Green advertising and the reluctant consumer
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(pp. 77-94)
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2014
Persistent link: https://www.econbiz.de/10010399381
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Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
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Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
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(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
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The convergence of not-for-profit services and the social enterprise
Coleman, Joshua
;
Stafford, Marla Royne
- In:
The Routledge handbook of service research insights and …
,
(pp. 462-479)
.
2020
Persistent link: https://www.econbiz.de/10012238694
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Using digital media to improve public health communication
Stafford, Marla Royne
;
Pounders, Kathrynn
;
Levy, Marian
; …
- In:
Digital advertising : theory and research
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(pp. 188-206)
.
2017
Persistent link: https://www.econbiz.de/10011646110
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Powerful bullies and silent victims in cyber space : the darkness of social media
Stafford, Marla Royne
;
Rademaker, Claudia
;
Kelly, …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 33-48)
.
2018
Persistent link: https://www.econbiz.de/10011740501
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The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
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