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Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F. - In: Advertising, promotion, and new media, (pp. 278-297). 2015
Persistent link: https://www.econbiz.de/10011708689
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Toward theories of advertising : where do we go from here?
Stafford, Marla Royne - In: Advertising theory, (pp. 541-545). 2012
Persistent link: https://www.econbiz.de/10009524018
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Green advertising and the reluctant consumer, (pp. 77-94). 2014
Persistent link: https://www.econbiz.de/10010399381
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Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne; Fox, Alexa K. - In: Advertising and violence : concepts and perspectives, (pp. 151-160). 2015
Persistent link: https://www.econbiz.de/10010498511
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The convergence of not-for-profit services and the social enterprise
Coleman, Joshua; Stafford, Marla Royne - In: The Routledge handbook of service research insights and …, (pp. 462-479). 2020
Persistent link: https://www.econbiz.de/10012238694
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Using digital media to improve public health communication
Stafford, Marla Royne; Pounders, Kathrynn; Levy, Marian; … - In: Digital advertising : theory and research, (pp. 188-206). 2017
Persistent link: https://www.econbiz.de/10011646110
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Powerful bullies and silent victims in cyber space : the darkness of social media
Stafford, Marla Royne; Rademaker, Claudia; Kelly, … - In: The dark side of social media : a consumer psychology …, (pp. 33-48). 2018
Persistent link: https://www.econbiz.de/10011740501
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The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.; Stafford, Marla Royne - In: Advertising, promotion, and new media, (pp. 351-365). 2015
Persistent link: https://www.econbiz.de/10011708761