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Advance selling theory
Xie, Jinhong
;
Shugan, Steven M.
- In:
Handbook of pricing research in marketing
,
(pp. 451-476)
.
2009
Persistent link: https://www.econbiz.de/10003819767
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Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
Shugan, Steven M.
- In:
Handbook of research on new product development
,
(pp. 207-226)
.
2019
Persistent link: https://www.econbiz.de/10012125129
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Market structure research
Shugan, Steven M.
- In:
The history of marketing science
,
(pp. 129-164)
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2014
Persistent link: https://www.econbiz.de/10010415908
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