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Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Sustainable development in Europe : concepts, evaluation and applications
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The evolution of brands : from signals of quality to storehouses of trust
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Consumer culture theory
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer-brand relationships : theory and practice
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Governance by evaluation for sustainable development : institutional capacities and learning
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Prices, finance, and expert opinion
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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Brand management ; Vol. 3
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Das Rating der Sparkassen-Finanzgruppe und ihrer Institute
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Luxury marketing : a challenge for theory and practice
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Senioren - Marktsegment der Zukunft
Kirsch, Jürgen
- In:
Zukunftsperspektiven des Marketing - Paradigmenwechsel …
,
(pp. 181-196)
.
2003
Persistent link: https://www.econbiz.de/10001778011
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Zielgruppenspezifische Potenziale und Barrieren für nachhaltigen Konsum : Ergebnisse einer sozial-ökologischen Konsumentenuntersuchung
Empacher, Claudia
- In:
Nachhaltiger Konsum : auf dem Weg zur …
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(pp. 455-466)
.
2002
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Zielgruppen und Konsum - Stile eines nachhaltigen Konsums
Sehrer, Walter
- In:
Neue Wege zu nachhaltigem Konsumverhalten : eine …
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.
2000
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Veränderte Prämissen in der Markenführung : die Marke als Baustein individueller Verbraucherwelten
Ascheberg, Carsten
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 97-109)
.
2009
Persistent link: https://www.econbiz.de/10003872066
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55
Identifying and clustering of target customers of green products
Wang, Miao-ling
- In:
Web-based green products life cycle management systems …
,
(pp. 182-207)
.
2009
Persistent link: https://www.econbiz.de/10003799263
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56
Values, personality types and consumer attitudes : implications for CEE countries
Žabkar, Vesna
;
Kolar, Tomaž
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 437-448)
.
2008
Persistent link: https://www.econbiz.de/10003800233
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57
Ernährungsverhalten der Zukunft im Spiegel der Gesundheit
Elmadfa, Ibrahim
;
Meyer, Alexa L.
- In:
Was wir morgen essen werden : Herausforderungen und …
,
(pp. 179-188)
.
2009
Persistent link: https://www.econbiz.de/10003883571
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58
Mit PR auf Kundenfang
Forthmann, Jörg
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 173-194)
.
2008
Persistent link: https://www.econbiz.de/10003687163
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59
Zum Einfluss der kognitiven Entwicklungsstufe auf die relative Bedeutung von Exemplern und Beliefs : ein Beitrag zur intradindividuellen Variabilität von Markenassoziationen
Raffelt, Ursula
;
Blümelhuber, Christian
;
Meyer, Anton
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 67-83)
.
2008
Persistent link: https://www.econbiz.de/10003785179
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60
Impact of mobile technologies and gadgets on adolescent’s interpersonal relationships
Gala, Jigisha
;
Unhelkar, Bhuvan
- In:
Handbook of research in mobile business : technical, …
,
(pp. 328-333)
.
2009
Persistent link: https://www.econbiz.de/10003940541
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